Your PopUp Meal – teaduspõhine toidukord pudelis

Hi, I’m a complete ready-to-drink meal for busy people on the go.

Upgrade your diet with Your PopUp Meal

Designed for your breakfast, it is also a good fit for lunch or after a workout

  • Handy - ready-to-drink, hassle-free meal (480kcal)
  • Healthy - milk-based composition providing around 25% of daily nutritional needs of an average adult
  • Trusty - designed by scientists, backed by 120 evidence-based scientific articles

View Nutrition Declaration View Nutrition Declaration

What is Your PopUp Meal

  • Scientifically proven concept

    Balanced to ensure maximum absorption

    Hand-picked safe ingredients

  • Complete nutritional profile

    Around 25% of daily nutrients

    High quality proteins

    Dietary Fibre

    Vitamins and minerals

  • Ingredients from natural origins

  • Convenient to use

  • Filling and nourishing

  • Affordable

  • Creamy, milky and mildly sweet drink

What Your PopUp Meal is Not:

  • Artificial preservatives

  • Artificial flavours

  • Artificial sweeteners

  • Artificial colours

  • Vegan

  • Another protein drink, milk drink or sports drink

Designed by scientists

Our scientific approach is based on 120 evidence-based scientific articles120 evidence-based scientific articles,
published by leading scientists around the world.

Everything here is evidence-based and scientifically proven.

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Increased risk of blood pressure, imbalance blood sugar, insomnia and poor memory are directly associated with chronically elevated levels of cortisol. Individuals that regularly skip breakfast have a much greater chance of being obese and ill compared to individuals that routinely eat breakfast.

Research also says if you do not restore carbohydrate stores during the early morning hours, the resulting low blood glucose levels can adversely affect your ability to concentrate and perform mental tasks.

So, what does science say about the principles of a healthy diet?

How does Your PopUp Meal compare in the light of that?

  • Metabolism ensures the functioning of your body and your health. The better the metabolism, the healthier the person. But how can you ensure optimal metabolism?

    You must form your diet after the following principles:

    Your PopUp Meal has an evidence-based formula that provides you with essential nutrients in optimal amounts and proportions by using well-known and safe ingredients.

  • Your food must be properly balanced, i.e. contain essential macronutrients (fats, proteins, carbohydrates), micronutrients (vitamins, minerals), and fibres in optimal proportions and volumes.

    Your PopUp Meal’s proportions and amounts of nutrients are based on 120 evidence-based scientific articles, published by leading scientists around the world.

  • You should eat carbohydrates either with low glycaemic index or combine them with other nutrients so that your blood glucose level does not rise too fast and too high after eating.

    Your PopUp Meal’s controlled glucose release to the blood is partly ensured by using carbohydrates with low glycaemic index (e.g. isomaltulose, fructose, lactose) and partly by other macronutrients and fibres which slow down digestion and absorption of carbohydrates.

  • Spread your daily energy intake evenly: breakfast should give 20–25%, lunch 25–35% and supper 25–30% of your daily calorie intake.

    As skipping a meal is one of the bigger reasons why your daily energy intake may be too much tilted towards the second half of the day, we created Your PopUp Meal. At long last, you would never have to skip a meal again!

  • To ensure the best possible metabolism, you should obtain all the essential macronutrients already in the morning. Proportions and amounts of nutrients in breakfast should be balanced in a way they can ensure optimal functioning of metabolism until lunch.

    • Macronutriets
    • What does your body require during the day (% of daily energy*)?
    • What does your body require in the morning (20-25%)?
    • What is in Your PopUp Meal?
    • Where does it come from?
    • Energy
    • 2000kcal (100%)
    • 400-500kcal

    The metabolic system is the way your body turns food into energy. Without metabolic energy, your body cannot function. Therefore, you should be aware, how your daily total energy intake is divided between energy-providing macronutrients because it is important to consume nutrients in amounts and proportions that best suit your metabolism. In this table, you can find how your energy intake should be divided between carbohydrates, dietary fats, and protein.

    • 480kcal
  • Dietary protein has two roles in nutrition: it has a specific role as a source of nitrogen and amino acids and a non-specific role as an energy source. According to the Food and Agriculture Organization of the UN, at least 60% of protein should be animal-based (up to 75% for children). In Your PopUp Meal, high-quality milk protein is used.

    • 20.5g
    • Milk
  • Fat provides the body with energy in a concentrated form. In fact, fat is your main source of energy throughout the day. Stored in your fat cells, it provides a backup source of energy between meals. Your heart, liver and resting muscles prefer fat as their fuel source. In addition to energy, dietary fats provide essential fatty acids and fat-soluble vitamins. Fats in Your PopUp Meal come from two sources: milk and rapeseed oil.

    • 21g
    • Milk, rapeseed oil
  • There are various types of fat, and some types are better for you than others. The effects of fatty acids depend on how they are built up. It is quite complicated for a regular person to grasp fully, but what is important is to follow the rule: monounsaturated (MUFA, including omega-7 and omega-9) and polyunsaturated fatty acids (PUFA, including omega-3 and omega-6) should make up a minimum of 2/3 of the total fat intake. Naturally, this is the exact balance of fatty acids you may find in Your PopUp Meal.

    • 10.5g
    • Rapeseed oil, milk
  • Two polyunsaturated fatty acids, i.e. linoleic acid and alpha-linolenic acid, are essential, which means that your body cannot synthesise them; thus, you need to obtain them from your diet. Linoleic acid is also referred to as an omega-6 fatty acid, and alpha-linolenic acid is commonly called an omega-3 fatty acid. Seed oils such as rapeseed oil are rich in both ω-3 and ω-6 fatty acids, which is why rapeseed oil is used in Your PopUp Meal.

    • 3.5g
    • Rapeseed oil
  • People need carbohydrates because they are the most desirable source of energy for your body. Their key role is to supply fuel, primarily in the form of glucose, the predominant sugar in high-carbohydrate foods, to your cells. Your brain, in particular, relies on glucose to function, as do your red blood cells. It is important to get both simple and complex carbohydrates. Your PopUp Meal is designed for optimal carbohydrate composition to ensure that you would get enough carbohydrates to jump-start your day, but at the same time, that the blood glucose level would not skyrocket.

    • 46.4g
    • Maltodextrin (from maize, non-sugar), Lactose (from milk), Isomaltulose (from sugar beet), Fructose (from sugar beet or cane)
  • The non-digestible (unavailable) carbohydrates are commonly referred to as ‘dietary fibre’. A diet plentiful in insoluble fibre helps things to move along in your digestive tract and decreases the likelihood of constipation. A fibre-rich diet can also be kind to your waistline as high-fibre foods can add to satiation so that you need to eat fewer calories to feel full. Insufficient intake of fibre is one of the dietary deficiencies of modern times, which is why we have designed Your PopUp Meal to provide you with a significant amount of dietary fibre.

    • 9.5g
    • Inulin (from chicory)
    • * based on a daily energy intake of an average adult (8400kJ/2000kcal)
  • Nowadays our food contains less and less of different minerals and vitamins which is the reason we have fortified Your PopUp Meal with the most important micronutrients.


    • Compound
    • Unit
    • How much does your body need during the day (NRV)?
    • How much is in YPM?
    • How much is in YPM (%**)?
  • Calcium contributes to normal blood clotting; energy-yielding metabolism; muscle function; neurotransmission; the functioning of digestive enzymes; the maintenance of normal bones and teeth.

    • 525
    • 66%
  • Potassium contributes to the normal functioning of the nervous system and muscle function; the maintenance of normal blood pressure.

    • 451
    • 23%
  • Magnesium contributes to the reduction of tiredness and fatigue; electrolyte balance; normal energy-yielding metabolism; the functioning of the nervous system; muscle function, protein synthesis, and psychological function; the maintenance of normal bones and teeth.

    • 57
    • 15%
  • Zinc contributes to normal DNA synthesis; acid-base and carbohydrate metabolism; cognitive function; fertility and reproduction; macronutrient metabolism; the metabolism of fatty acids and vitamin A, and protein synthesis; the maintenance of normal bones, hair, nails, skin, and testosterone levels in the blood; the maintenance of normal vision and functioning of the immune system; the protection of cells from oxidative stress.

    • 1.5
    • 15%
  • Selenium contributes to normal spermatogenesis; the maintenance of normal hair and nails; the normal functioning of the immune system and thyroid function; the protection of cells from oxidative stress.

    • 8.3
    • 15%
  • Chromium contributes to normal macronutrient metabolism and maintenance of normal blood glucose levels.

    • 6.1
    • 15%
  • Vitamins

    • Compound
    • Unit
    • How much does your body need during the day (NRV)?
    • How much is in YPM?
    • How much is in YPM (%**)?
  • Vitamin D contributes to normal blood calcium levels; the maintenance of normal bones, muscle function, and teeth; the normal functioning of the immune system.

    • 5
    • 100%
  • Thiamine contributes to normal energy-yielding metabolism; the functioning of the nervous system; psychological function and function of the heart.

    • 0.28
    • 25%
  • Niacin contributes to normal psychological function; energy-yielding metabolism and the functioning of the nervous system; the maintenance of normal mucous membranes and skin; the reduction of tiredness and fatigue.

    • 3.2
    • 20%
  • Pantothenic acid contributes to normal energy-yielding metabolism; mental performance and synthesis; the metabolism of steroid hormones, vitamin D, and some neurotransmitters; the reduction of tiredness and fatigue.

    • 1.2
    • 20%
  • Vitamin B6 contributes to normal energy-yielding metabolism, the functioning of the nervous system, homocysteine metabolism, protein and glycogen metabolism, psychological function, red blood cell formation and the function of the immune system; the reduction of tiredness and fatigue; the regulation of hormonal activity.

    • 0.35
    • 25%
  • Biotin contributes to normal energy-yielding metabolism, the functioning of the nervous system, macronutrient metabolism, and psychological function; the maintenance of normal hair, mucous membranes, and skin.

    • 10
    • 20%
  • Folic acid contributes to normal amino acid synthesis; blood formation; homocysteine metabolism; psychological function and the function of the immune system; the reduction of tiredness and fatigue.

    • 66
    • 33%
  • Vitamin B12 contributes to normal energy-yielding metabolism; the functioning of the nervous system; homocysteine metabolism; psychological function; red blood cell formation and the function of the immune system; the reduction of tiredness and fatigue.

    • 0.83
    • 33%
    • **% of nutrient reference values for adult (NRV)

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How does Your PopUp Meal compare to other foods and meals?

Sometimes all these grammes and percentages may seem very confusing. To make the composition of Your PopUp Meal easier to understand, we have compared our nutritional values to the values of some other drinks and of a proper breakfast and lunch.

Now it is your time to ask questions

If you have any more questions, dont hesitate and drop us a line to:

  • How often can I drink Your PopUp Meal?

    Your PopUp Meal is a regular food product, so you can drink it as often as you want, but don’t forget that a diverse diet is needed for good health. So, from time to time eat some other foods too. :)

  • How does Your PopUp Meal taste?

    We have not added any special flavouring to the product. The taste, odour and colour all come directly from nutrients rather than additives. It tastes milky, creamy and mildly sweet :)

  • From what age is Your PopUp Meal suitable?

    Your PopUp Meal has currently been designed for people older than 12 years. In the future, we plan to develop a special product for 6- to 12-year-olds.

  • Why do you use milk as a basis for Your PopUp Meal?

    Because milk has long been considered the closest nature has come to a perfect food. It contains a fair share of all essential macronutrients like proteins, carbohydrates, fats, and water as well as micronutrients like fat soluble vitamins and minerals (calcium, phosphorus, magnesium, and potassium). Therefore, the basic composition of milk is already so rich in nutrients that it requires the least amount of additional fortification to become a complete food.

  • Is animal protein better than plant protein?

    All essential amino acids are also found in plant-based foods, but the proportions and availability are not as optimal as in animal-source foods. Because the digestibility of vegetable protein is slightly lower compared to animal protein, individuals adopting vegan diets might require somewhat higher protein intakes and more diverse sources of protein. However, milk proteins used in Your PopUp Meal are considered to be the ones with the highest biological quality containing all the essential amino acids.

  • Why have you chosen this specific micronutrient composition (some vitamins are missing, for example)?

    There are two reasons: a) To provide you with vitamins that are related to carbohydrate metabolism. Therefore, certain vitamins and minerals such as zinc, Vitamin B1, Vitamin B6, etc. have been added. b) There are vitamins and minerals, which are generally well represented in a regular diet, but also micronutrients, which have a higher chance of being deficient. These are the ones (such as Vitamin D, Vitamin B12 and selenium) which have been added to Your PopUp Meal.
    It is also true that some vitamins and minerals are missing in Your PopUp Meal, but those are compounds which are normally widely available anyway (such as Vitamin C, Vitamin E, Vitamin A), so you can get enough from other sources.
    Remember, that Your PopUp Meal is intended to be a part of a healthy and varied diet, and is not your sole source of food.

  • How long is Your PopUp Meal’s shelf life?

    If unopened, the shelf life is nine months at room temperature.

  • How is it possible to achieve such a long shelf life of Your PopUp Meal without using preservatives?

    Ultra-high temperature processing (UHT) is used to achieve that. UHT sterilises food by heating it above 135 °C – the temperature required to kill spores in milk – for one to two seconds. UHT is most commonly used in milk processing, but the process is also used for fruit juices, cream, soy milk, yoghurt, wine, soups, honey, and stews. If not opened, a UHT-treated milk product packaged in a sterile container has a typical unrefrigerated shelf life of over six months.

  • Is UHT processing safe for my health?

    Yes, there are no known negative side effects of UHT products to consumers. One of the principal goals of milk product preservation by UHT is its short treatment time at increased temperatures to obtain the desired degree of destruction of microorganisms and inactivation of enzymes. Also, it aims to introduce the least possible undesired changes of physicochemical and sensory properties, and, even more importantly, preserve its nutritional value.

  • I’m used to chewing my meals. Is drinking a meal as normal as chewing?

    The importance of chewing food is that it is a physical process which helps to break down larger particles of food into smaller particles. Chewing also helps to release a lot of saliva, which contains digestive enzymes. However, this also happens if you drink or just think about food. (Remember Pavlov’s dogs?)

  • Are there any allergens in Your PopUp Meal?

    Yes, ingredients related to milk - milk, cream and milk proteins - are considered allergens.

  • What is maltodextrin? Is it safe for me?

    Maltodextrin is a polysaccharide that is produced from starch, i.e. it has a natural origin. Therefore, it is considered safe to consume and has no known negative effects on the human body. Maltodextrin is easily digestible, which makes it a good source of glucose (particularly for your brain) to jump-start your day.

  • What is isomaltulose? Is it safe for me?

    Isomaltulose is a carbohydrate that occurs naturally in honey, for instance. For the food industry, it is usually derived from sugar beet like sucrose. Isomaltulose has a low glycaemic index, so the energy is released slowly and not all at once. The blood glucose peak is, therefore, lower and the blood glucose curve is stretched, which leads to a prolonged, more balanced energy supply for the body.
    It is catalogued by the FDA as GRAS (generally recognized as safe).

  • What is carboxymethyl cellulose? Is it safe for me?

    We only use food additives of natural origin in Your PopUp Meal. Carboxymethyl cellulose (E466) is a food additive that is derived from cellulose, i.e. it has a natural origin as well. Cellulose is the structural component of the primary cell wall of green plants and many forms of algae. In Your PopUp Meal, it is used as a texturizer and an anti-caking agent.

  • What does a complete meal mean?

    Based on Nordic Nutrition Recommendations no single food or meal is expected to contain the recommended daily intake of all nutrients unless it is a special product such as an infant formula or a dietetic product used in clinical nutrition. Complete meals can be evaluated by comparison with the recommended macronutrient composition of the diet. Your PopUp Meal provides 18-41% of the daily reference intake of an average adult per macronutrient. Thus, it has a perfectly balanced nutritional profile that gives you macronutrients in sufficient amounts in order to be considered a complete meal.

  • Where is Your PopUp Meal produced?

    For production we have established partnerships with German and Belgian manufacturers to maintain high-quality standards for our end-product.